Maximizing Attendee Experience: How to choose a venue?

When it comes to planning a conference, one of the most important decisions event planner need to make is choosing the venue. Not only venue set the stage for the event, but it plays a crucial role in determining attendee experience. In order to ensure that conference is a success, it’s essential to select a venue that fits organiser and attendee needs.

A few factors to consider when choosing a conference venue are:

Location

The location of the venue can impact the attendee experience. If the venue easily accessible attendees might be more likely to join.

Things to consider:

  • Who’s your audience? Think about your attendee. Would they prefer a ‘cool looking’, ‘fancy’, ‘modern’ or ‘traditional’ venue?
  • What is the ideal venue for your event? Thinking about the best venue would bring you more ideas. Take a moment to imagine yourself attending this event. What do you see?
  • What is the budget for your event? Keep in mind that centrally located venues can be expensive.

Look & Feel

It’s important to choose a venue that can comfortably accommodate the expected number of attendees. Not only is it crucial for safety reasons, but it also ensures that attendees have enough space to move around and network.

The package

Consider the amenities offered by the venue, such as on-site parking, Wi-Fi, and AV equipment. Some of the venues include valuable additions in their packages. They can greatly enhance the attendee experience and save some of your budget.

Flexibility

Choose a venue that is flexible so it can accommodate your ideas and requirements for the event.

Branding

Consider how the venue reflects your brand and message. If the venue aligns with your brand it can help to reinforce it to the attendees.

Venue sourcing can be time consuming but time well spent will pay off. An event venue that fits your needs and enhances the attendee experience will have a positive impact on your event. Remember, the venue sets the tone for the entire event, so it’s important to choose one that is conducive to the goals of your event and your attendees.